Two Calculations That Can Be Made to Measure Customer Profitability

question 26

Multiple Choice

Two calculations that can be made to measure customer profitability are

• A)Customer net profit and customer earnings per share.
• B)Times revenue earned per customer and customer revenue margin.
• C)Customer net profit and customer profit margin.
• D)Customer revenue margin and customer profit margin.

---

Definitions:

Dual-process Model

A theory proposing that there are two distinct systems for processing information: one intuitive and fast, and the other analytical and slower.

Collectivist Ideals

Values and principles that emphasize the importance of the group over individual needs or desires.

Group Belongingness

The feeling of being a part of and accepted within a group, which is fundamental for social integration and personal identity.

Group Size

The number of individuals forming a social or working group, affecting the group's dynamics and interactions.