Indicate whether the following actions would (+) increase, (-) decrease, or (0) not affect a company's total assets, liabilities, and stockholders' equity. 
Definitions:
Horizontal Demand
Horizontal Demand describes a market condition where the demand for a product is exceedingly elastic, indicating that a slight change in price can lead to a significant change in the quantity demanded.
Xerox
A multinational corporation known for its photocopiers, printers, and digital document solutions, symbolizing photocopying.
IBM
International Business Machines Corporation, a multinational technology company known for its computer hardware, software, and IT services.
Microsoft
A global technology company known for its software products, including the Windows operating system and Office suite.
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