The Primary Criterion When Faced with a Resource Allocation Decision

question 150

Multiple Choice

The primary criterion when faced with a resource allocation decision is:

• A)cost minimization
• B)reduction in the amount of time required to perform a particular job
• C)achievement of organizational goals
• D)how well the alternative options help achieve organizational goals in relation to the costs incurred for these systems

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Definitions:

Paid Communications

Marketing efforts that involve paying for space or airtime to promote products, services, or ideas.

Trade Promotion

Marketing activities aimed at increasing demand for products by offering incentives to wholesalers, retailers, or customers, typically in a limited period.

Marketing Intermediaries

Organizations that assist in moving goods and services from producers to consumers.

Pulling Strategy

A marketing strategy that aims to create demand for a product or brand that encourages consumers to seek it out, often through promotions and advertising.