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Classify each cost item into one of the business functions of the value chain, either (1) R&D, (2) design, (3) production, (4) marketing, (5) distribution, or (6) customer service.
Item:
a.cost of samples mailed to promote sales of a new product
b.labor cost of workers in the manufacturing plant
c.bonus paid to a person with a 90% satisfaction rating in handling customers with complaints
d.transportation costs for shipping products to retail outlets
Systematic Desensitization
A behavioral therapy technique used to treat phobias and other behavior disorders through controlled exposure to the stimuli causing the disorder, combined with relaxation techniques to reduce anxiety.
Psychodynamic Therapy
A therapeutic approach emphasizing the exploration of the unconscious mind and its influence on human behavior, rooted in psychoanalytic theory.
Cognitive Therapy
A form of psychotherapy that focuses on changing unhelpful thinking patterns, beliefs, and attitudes to improve emotional regulation and develop personal coping strategies.
Aversive Conditioning
A form of behavior modification that involves associating an unwanted behavior with an unpleasant stimulus to reduce the behavior's occurrence.
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