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Answer the following questions using the information below:
Frank's Computer Monitors, Inc., currently sells 17" monitors for $270. It has costs of $210. A competitor is bringing a new 17" monitor to market that will sell for $225. Management believes it must lower the price to $225 to compete in the market for 17" monitors. Marketing believes that the new price will cause sales to increase by 10%, even with a new competitor in the market. Frank's sales are currently 10,000 monitors per year.
-Action Toys has a new video game cassette for the upcoming holiday season. It is trying to determine the target cost for the game if the selling price per unit will be set at $60, the going price for video games, and the firm wants to earn a target operating income of 12% of sales. What will be the target cost per unit for the new game?
Present Value
The value today of a future amount of money or sequence of cash payments, calculated using a designated return rate.
Effective Rate
The actual interest rate an individual pays on a loan or earns on an investment, taking into account the effect of compounding.
Compounding
The process in which an asset's earnings, from either capital gains or interest, are reinvested to generate additional earnings over time.
Bank Account
A financial account maintained by a banking institution in which the financial transactions between the bank and a customer are recorded.
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