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A full-cost base rather than a variable-cost base is a better guide for discounting decisions that may affect long-term customers.
Demographic Data
Statistical information about populations, especially those showing age, income, education, etc.
Social Scientists
Professionals who study human behavior, relationships, and society through qualitative and quantitative methods.
Scientific Theories
Solidly supported theories that explain elements of the natural world, backed by repeated observational and experimental confirmation of a set of facts.
Situation
The physical, social, and cultural circumstances or surroundings that define the phenomenon of interest.
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