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Answer the following questions using the information below:
Following a strategy of product differentiation, Loftus Company makes a high-end Appliance, AP15. Loftus Company presents the following data for the years 2011 and 2012:
Loftus Company produces no defective units but it wants to reduce direct materials usage per unit of AP15 in 2012. Manufacturing conversion costs in each year depend on production capacity defined in terms of AP15 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Loftus Company has 46 customers in 2011 and 50 customers in 2012. The industry market size for high-end appliances increased 5% from 2011 to 2012.
-What is the net effect on operating income as a result of the price-recovery component?
Startup
An entrepreneurial venture typically in the early stages of operations, often innovation-driven and aiming to meet a marketplace need by developing a viable business model around a product, service, process, or platform.
Lemon
In economic terms, refers to a product, especially a used car, that is found to be defective only after it has been bought.
Apprenticeship
A system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study (classroom work and reading).
Entrepreneurs
Entrepreneurs are individuals who create, organize, and lead a business venture, taking on financial risks in the hope of profit, driven by innovation, and operationalizing ideas into marketable products or services.
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