The Owner of Mercury Appraisal Company Held a Ribbon-Cutting Event

question 40

Multiple Choice

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his.The goal of his promotion was most likely which of the following?

• A) to show how his services were improved
• B) to create awareness
• C) to keep loyal customers
• D) to retain customers

---

Definitions:

Discriminant Validity

A measure of the extent to which a construct is truly distinct from other constructs by demonstrating low correlations with measures of unrelated constructs.

Depression

A psychiatric condition marked by a constant state of low mood or a lack of enjoyment in activities, which considerably disrupts daily functioning.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.

Reliability

The degree to which the result of a measurement, calculation, or specification can be depended on to be accurate.