Examlex
Identify the letter of the choice that best matches the phrase or definition.
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Market Attractiveness
The degree to which a market segment is appealing to a company, based on factors like size, growth, profitability, and competition.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically referred to as the four Ps: product, price, place, and promotion.
NIH Barriers
Stands for "Not Invented Here" barriers, a term referring to the reluctance or inability of a company to accept or adopt innovations or solutions developed outside its own boundaries.
Organizational Inertias
The tendency of an organization to continue on its current trajectory despite changes in the external environment, often due to resistance to change.
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