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Market-Based View
A strategic perspective that emphasizes the importance of external market conditions in developing a firm's strategy.
Industry Attractiveness
A measure of the potential profitability and prospects for growth within a particular industry, influenced by factors such as competition, barriers to entry, and market demand.
Transferable Resources
Assets or capabilities that can be used or applied in different areas within an organization or in different contexts.
Competitive Advantage
The attributes or conditions that allow a company to produce goods or services better or more cheaply than its competitors.
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