Identify the Correct Statement

question 121

Multiple Choice

Identify the correct statement.

• A)Economies of scope are unrelated to economies of scale.
• B)Economies of scope imply economies of scale,but not vice versa.
• C)Economies of scope imply economies of scale,and vice versa.
• D)Economies of scope usually imply diseconomies of scale.

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Definitions:

Generic Positioning

A marketing strategy where a brand presents itself as an ideal choice because of general characteristics, without focusing on specific features or benefits.

Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful and rewarding experiences they’ve had with the brand.

Punch Cards

Pieces of stiff paper that contain digital data represented by the presence or absence of holes in predefined positions, historically used for controlling machinery or data processing.

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.