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Last semester grades of Michael, a freshman at a local college are shown below.
The local university uses a 4 point grading system, i.e., A = 4, B = 3, C = 2, D = 1, F = 0. Compute Michael's semester grade point average.
Personal Selling
A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.
Nonpersonal Selling
Marketing activities that do not involve face-to-face interactions, including advertising, social media marketing, and email marketing.
Perceived Quality
The customer's perception of the overall quality or superiority of a product or service compared to alternatives.
Pricing
The process of determining the value that will be charged for goods or services, affecting demand, sales, and profitability.
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