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A regression model involved 5 independent variables and 136 observations. The critical value of t for testing the significance of each of the independent variable's coefficients will have
Chinese Market
The marketplace encompassing the buying, selling, and production of goods and services in China.
Direct To Consumer
A business model where companies sell directly to consumers, bypassing traditional retail intermediaries.
Marketing Channel
A system of intermediaries between the producer or seller of a product and the end consumer, facilitating the distribution of products or services.
Advertising Media
Channels through which advertising messages are delivered to their intended audience, including print, digital, broadcast, and outdoor media.
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