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Marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.
Coercive Power
Power that is derived from the ability to punish or penalize others, often used as a means to achieve compliance or control.
Reward Power
The capacity to influence others by providing or withholding desired outcomes.
Information Power
A form of power that comes from access to, control over, and distribution of information.
Legitimate Power
The authority that a person possesses as a result of their position in an organization's hierarchy.
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