​The Central Focus of the Marketer's Activities Is to Develop

question 125

Multiple Choice

​The central focus of the marketer's activities is to develop mutually-beneficial relationships with customers and potential customers. If the marketer is able to convince the customer to buy the firm's products, then the customer's lifetime value to the firm is enhanced. Marketers also seek to encourage the customer's _________________ the firm's products because that will ____________ the customers' lifetime value to the firm.

• A)strong word-of-mouth communication about; increase.
• B)critique of; increase.
• C)passive word-of-mount communication about; maintain.
• D)strong word-of-mouth communication about; stabilize
• E)critique of; maintain

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Definitions:

Semi-annual Interest

Interest that is calculated and paid twice a year on an investment or loan.

Invested

The deployment of funds with the intention of acquiring income or profit.

Regular-interest

Regular interest refers to the consistent periodic return earned on an investment or paid on a loan as determined by the interest rate.

Compounded Semi-annually

The process where interest is calculated and added to the principal sum every six months.