When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant

question 138

Multiple Choice

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

• A) Price
• B) Promotion
• C) Distribution
• D) Product
• E) Packaging

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Definitions:

External Users

Individuals or groups outside of an organization who interact with its systems or consume its information.

Financial Statements

Documents that provide an overview of a business or individual's financial condition in a specific period, including balance sheets, income statements, and statements of cash flows.

Decision Making

A process of selecting the best option among multiple alternatives to achieve an objective or a solution to a problem.

Net Income

A financial term representing the profit left after all expenses, taxes, and costs have been subtracted from total revenue.