Examlex
When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?
Other People
A reference to individuals or groups outside of oneself or the immediate circle, often considered in the context of social interaction and influence.
Internal Validity
Psychological impact of the manipulations in an experiment.
Demand Characteristic
Features of an experimental setting that lead participants to guess the purpose of the study and adjust their behavior accordingly.
Lie Detector
A device used to assess whether a person is telling the truth by measuring physiological responses such as blood pressure, pulse, respiration, and skin conductivity.
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