The Texas Pitt Barbecue Corporation Has Conducted a SWOT Analysis

question 51

Multiple Choice

The Texas Pitt Barbecue Corporation has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new Texas Pit Barbecue restaurant. It has developed its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Their plan includes a marketing objective to make a profit of 5% the first year of operation. So far, the owners of the restaurant have eliminated a key piece of the marketing plan, which is ____.

• A) specifying how they will achieve their marketing objective
• B) how they will address the competition's prices
• C) coming up with a quantitative measure for their objective
• D) developing a qualitative measure for their objective
• E) assessing their weaknesses

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Definitions:

Nosepiece

Part of a microscope or other optical instrument where the selection of lenses occurs, also known as a turret.

Wet-Mount

A simple microscopic slide preparation technique where a drop of liquid sample is placed between a slide and a cover slip.

Coarse Adjustment Knob

Part of a microscope used for making the initial, rough focusing of the lens on the specimen.

Coverslip

A thin piece of glass or plastic placed over specimens on a microscope slide, holding the specimen in place and providing a clear viewing surface.