Examlex
When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ikea likely altering?
Cocoa
A powder made from roasted and ground cacao seeds, used in the production of chocolate, as well as in beverages and baking.
Consumption
The process by which goods and services are used up by consumers, reflecting economic activity and individuals' preferences.
Income
Financial gains received from work or investments, usually on a consistent basis.
Demand
The quantity of a good or service consumers are willing and able to purchase at a given price level.
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