Identifying and Analyzing a Target Market and Developing a Marketing

question 92

Multiple Choice

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

• A)Establishing marketing objectives
• B)Coordinating marketing activities
• C)Organizing marketing functions
• D)Developing a marketing strategy
• E)Planning marketing activities

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Definitions:

One-Sided Promise

An agreement where only one party makes an enforceable commitment to the other without receiving a reciprocal obligation.

Breach Of Contract

A violation of a contractual obligation by failing to perform one's own promise, partially or wholly.

Quantum Meruit

A legal principle where a person can recover the reasonable value of services provided, but not contracted for.

Providing Services

The act of performing work or duties for a client or customer, usually in exchange for payment.