Marketing Research Is a Process Designed to Gather Information

question 92

Multiple Choice

Marketing research is a process designed to gather information

• A) exclusively about a company's customers.
• B) from the company's database.
• C) not currently available to decision makers.
• D) about the needs and desires of employees.
• E) concerning the interpretation of the company's sales goals.

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Definitions:

Demand Schedules

A table that lists the quantity of a good that consumers are willing and able to purchase at various prices.

Supply Of Calculators

The total quantity of calculators that manufacturers are willing and able to sell at various price levels, holding all else equal.

Lower Cost

Refers to the reduction in expenses required to produce goods and services, improving profitability.

Surplus

An amount of something left over when requirements have been met; in economics, it typically refers to excess supply over demand.