Business Decisions Made in Creating a Marketing Mix

question 105

Multiple Choice

Business decisions made in creating a marketing mix

• A)are made before a target market is identified.
• B)are unchangeable once they are agreed upon by management.
• C)are only as good as the organization's understanding of the needs of the target market.
• D)usually take place when a strategic window is open.
• E)must always be consistent with the firm's opportunities.

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Definitions:

Void Title

A legal status indicating that a transfer of property or title is null and ineffective, usually due to fraudulent activity or significant defects.

Good Faith Purchasers

Good faith purchasers are individuals who buy property without knowledge of any existing claims or disputes over the item bought, typically receiving protection under the law.

Identified Goods

Goods that are designated and agreed upon at the time a contract of sale is made.

Existing

Currently in place or in existence; something that is present or alive at the current moment.