​Your Company Is Holding Its Annual Five-Year Strategic Planning Conference

question 49

Multiple Choice

​Your company is holding its annual five-year strategic planning conference. The purpose of the conference is to solidify the go-forward tactics and strategies to enable the company to compete effectively in its industry. You are managing this conference and the various breakout sessions that will take place.Consistent with the sequence of the traditional strategic planning process, the first breakout session should be

• A)a session where the overall corporate strategy is developed.
• B)a session where the marketing environment is analyzed.
• C)a session where individual business-unit strategies are developed.
• D)a brainstorming session to create SWOT analysis.
• E)a session where the firm's mission and goals are established or revised.

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Definitions:

Freud

Known as the father of psychoanalysis, he developed theories about the unconscious mind, the structure of personality, and the role of sexuality in human psychology.

Differentiate

The act of distinguishing or distinguishing between two or more things, often used in mathematics to describe the process of finding a derivative.

Affiliate

To officially attach or connect to an organization or a body.

Identification

The process of associating oneself with specific groups, roles, or causes, or recognizing something as being certain or belonging to a particular category.