Seventh Generation Is a Company Producing Products That Limit the Amount

question 60

Multiple Choice

Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Their product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing, mostly t-shirts, shorts, and long pants for both men and women. Their research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Seventh Generation be using?

• A) Geographic location
• B) Age, sex, and socioeconomic characteristics
• C) Social class variables
• D) Personality characteristics, motives, and lifestyles
• E) Family life cycle, social class, and religion

---

Definitions:

Molecular Oxygen

A diatomic molecule \(\text{O}_2\) that is essential for respiration in aerobic organisms and acts as the final electron acceptor in cellular respiration.

Electrons

Subatomic particles with a negative charge that orbit the nucleus of an atom.

Positive Charge

An electrical charge with more protons than electrons, resulting in a net surplus of positive electric charge.

Protons

Positively charged subatomic particles found within the nucleus of an atom.