Identifying and Analyzing a Target Market and Developing a Marketing

question 92

Multiple Choice

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

• A)Establishing marketing objectives
• B)Coordinating marketing activities
• C)Organizing marketing functions
• D)Developing a marketing strategy
• E)Planning marketing activities

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Definitions:

Aggregate Supply

The total supply of goods and services that are available to consumers in an economy at a given price level in a given period.

Passive Approach

A passive approach involves a non-interventionist or minimal-effort strategy of dealing with situations, often contrasted with active strategies that require direct action.

Discretionary Fiscal Policy

Discretionary Fiscal Policy involves government action to stimulate or restrain the economy via changes in taxation and spending, based on current economic conditions.

Short-run Phillips Curve

A curve illustrating the inverse relationship between the rate of inflation and the rate of unemployment, showing that lower unemployment in the near term can be associated with higher inflation.