A Competitive Advantage Exists When a

question 61

Multiple Choice

A competitive advantage exists when a

• A)firm matches a core competency to opportunities it has discovered in the marketplace.
• B)firm does marketing better than its competitors.
• C)combination of circumstances and timing allow a firm to reach an attractive target market.
• D)firm observes a fit between the key requirements of a market and its own capabilities.
• E)firm has a strong marketing plan.

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Definitions:

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Physical Needs

Basic bodily requirements including food, water, shelter, and sleep necessary for survival.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Hospice

An institution or program in which terminally ill patients receive palliative care to reduce suffering; family and friends of the dying are helped as well.