An Organization's Business Goals Should Be Derived from Its

question 64

Multiple Choice

An organization's business goals should be derived from its

• A) mission statement.
• B) strategic plan.
• C) strategic business plan.
• D) marketing plan.
• E) marketing strategy.

---

Definitions:

Market Price

The ongoing price point for buying or selling a service or asset in the market.

Put Option

An agreement that allows the holder to sell a predetermined quantity of a particular asset at an agreed-upon price before a certain deadline, without being required to do so.

Exercise Price

The exact price at which an option's holder is allowed to purchase (for a call option) or sell (for a put option) the asset underlying the option.

Stock Price

The amount of money it would cost to purchase one share of a company; determined by supply and demand in the market.