According to the Boston Consulting Group, Question Marks Are Characterized

question 135

Multiple Choice

According to the Boston Consulting Group, question marks are characterized as products

• A)having a small share of a growing market and requiring large amounts of cash to build market share.
• B)generating more cash than is required to maintain share.
• C)encompassing the greatest number of products.
• D)existing at a cost disadvantage and revealing few opportunities for growth at a reasonable cost.
• E)having substantial reported profits but needing a lot of cash to finance the rate of growth.

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Definitions:

Supply Increase

A situation where the quantity of a good or service that is available to consumers rises.

Increasing-Cost Industry

An increasing-cost industry is one in which costs of production increase as the industry expands, often due to factors like limited resources or higher input prices.

Long-Run Supply Curve

A graphical representation showing quantities of goods a firm is willing and able to supply at different prices over a long period, assuming all inputs are variable.

Decreasing-Cost Industry

Industry whose long-run supply curve is downward sloping.