​You Are Preparing the Marketing Budget for the Next Fiscal

question 45

Multiple Choice

​You are preparing the marketing budget for the next fiscal year and the finance department staff has given you the following guidelines to follow when estimating certain aspects of the budget:
1) You should allocate $250,000 for the total annual office expense for the marketing department.
2) For each marketing campaign that you plan to run, you should allocate $10,000 for supplies expense.
3) For each new product introduction that you plan to execute, you should allocate $5,000 for travel expenses.
4) You should allocate $25,000 for storage expenses for the entire year.With respect to the costs included in the guidelines communicated from finance you can conclude that

• A)​office expense and travel expenses are both fixed costs.
• B)​office expense and storage expenses are both variable costs.
• C)​storage expenses and travel expenses are both variable costs.
• D)​travel expenses and supplies expenses are variable costs.
• E)​office expense and supplies expenses are fixed costs.

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Definitions:

Mirror Neurons

Neurons that fire when an individual performs an action or when they observe someone else performing the same action, implicated in empathy and learning by imitation.

Cognitive Maps

Mental representations of physical spaces or environments, helping individuals navigate and understand spatial relationships.

Observational Learning

Learning that occurs through observing the behavior of others and the outcomes of those behaviors.

Operant Conditioning

A learning technique where the dynamism of a behavior is regulated by the offering of incentives or the implementation of correctives.