​The Reputation Institute Rates the Social Responsibility of the Largest

question 38

Multiple Choice

​The Reputation Institute rates the social responsibility of the largest global corporations in the world. They assign a proprietary CSR rating to each company based surveys of 47,000 consumers worldwide.In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs: ​
"I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities."
​
Which of the following terms best describes Microsoft's approach to corporate social responsibility?

• A)Marketing citizenship
• B)Cause-related marketing
• C)Stakeholder orientation
• D)Strategic philanthropy
• E)Consumerism

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Definitions:

Direct Labor

The cost of wages for employees who directly manufacture products or provide services.

Factory Overhead Applied

The assignment of all indirect costs of manufacturing to the goods produced, including costs such as utilities and maintenance for the manufacturing plant.

Actual Costs

The exact expenses incurred during the production or execution of a project or operation.

Underapplied

A situation in cost accounting where the allocated indirect costs are less than the actual indirect costs incurred, resulting in a discrepancy.