When Markets Are Comprised of People with Differing Product Needs

question 98

Multiple Choice

When markets are comprised of people with differing product needs, the marketing manager should use a(n) ____ strategy.

• A) concentrated or differentiated targeting
• B) market-intensive
• C) integrated
• D) product-oriented
• E) undifferentiated

---

Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience.

General Partners

General partners are individuals or entities that participate in the management of a partnership and have unlimited personal liability for its debts.

Reflective Listening

A communication technique involving understanding, retaining, and providing feedback of the message's content and emotion from the speaker.

Verbal Response

Communication that involves the use of words, either spoken or written, to convey a message.