Which of the Following Is a Primary Difference Between Cause-Related

question 105

Multiple Choice

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

• A)Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
• B)Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
• C)Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
• D)Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
• E)Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

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Definitions:

Entorhinal Cortex

A cortex located in the medial temporal lobe that functions as a hub in a widespread network for memory, navigation, and the perception of time.

Orbitofrontal Cortex

The part of the frontal lobe situated above the orbits or eye sockets, involved in decision making and processing of rewards and punishments.

Head Direction Cells

Neurons found in several brain regions that increase their firing rates when an animal's head points in a specific direction, helping to navigate its surroundings.