Many Marketers Are Concerned About the Number of Potential Customers

question 130

Multiple Choice

Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?

• A) Micromarketing
• B) Population
• C) Market density
• D) MSA
• E) PMSA

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Definitions:

Language Influence

The effect that language has on perception, thought, and behavior, following the theory that the language we use shapes our understanding of the world around us.

Procedural Memory

A type of long-term memory involved in the learning of skills and procedures that can be performed without conscious thought.

Neural Network

A computer system modeled on the human brain's network of neurons, designed to recognize patterns and solve problems.

Linguistic Determinism

The theory that the structure of a language determines or greatly influences the modes of thought and behavioral characteristic of the culture in which it is spoken.