Which of the Following Employees Is Most Responsible for Setting

question 90

Multiple Choice

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

• A) Marketing manager
• B) Marketing employee
• C) Product manager
• D) Chief executive officer
• E) Vice president of marketing research

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Definitions:

Product-line Pricing

A marketing strategy that involves setting different prices for various items in a product line based on their features, costs, or market demand.

Customary Price

Customary price refers to the price that consumers expect to pay for a product or service, based on historical pricing, market standards, or common practice within a specific industry or region.

Specific Pricing Points

Pricing strategies where goods or services are sold at predetermined prices aimed at attracting certain segments of customers or fitting within certain budgets.

Incremental Revenue

The additional income generated from a new business activity or strategy, beyond the existing baseline revenue.