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DeShon Has Just Become the New Marketing Analyst for a Company

question 32

Multiple Choice

DeShon has just become the new marketing analyst for a company that produces vinyl siding for homes. In an effort to forecast his firm's sales for the coming year, he needs to find where the greatest opportunities are for selling his product. DeShon looks at the sales for the last five years and calculates a growth trend. He then collects data from a combination of other factors, such as population density, family size, home ownership, and per capita income. Finally, DeShon looks at the correlation between the sales trend data and the various combination of demographic data. DeShon is employing the ____ forecasting method for the sales growth trend and the ________ method for the correlation.

Define innovation in the context of marketing strategy and its components.

Comprehend the importance of inter-consumer communication in the adoption of new products.

Acknowledge the elements necessary for consumer adoption of a product.

Recognize the adoption process steps for new innovations.

Definitions:

Adaptive Response

is a reaction or adjustment made by an organism or system in response to changes in its environment to maintain or restore optimal functionality.

Physiological Disorders

Medical conditions that affect the body's normal biological functions, often requiring clinical treatment or intervention.

Challenging

Refers to tasks or goals that are difficult and stimulating, often requiring effort and perseverance to overcome.

Sabbaticals

A sabbatical is a period of paid or unpaid leave granted to an employee, often for study or travel, with the intention of returning to their position.