The Following Are All Guidelines for Questionnaire Introduction That Support

question 60

Multiple Choice

The following are all guidelines for questionnaire introduction that support ethical marketing research except

• A)allow the interviewer to introduce him/herself by name.
• B)indicate that this is a marketing research project.
• C)explain that no sales will be involved.
• D)state the likely duration of the interview.
• E)keep the name of the research company confidential.

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Definitions:

Process Theories

Refer to models and concepts that explain the dynamics of how processes, such as decision-making or motivation, unfold over time within organizations.

Cognitive Processes

The mental actions or processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Lower-order Needs

Basic physiological and safety needs at the bottom levels of Maslow’s hierarchy, which must be satisfied before higher-level needs can be addressed.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs from basic to self-fulfillment.