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Scenario 5.2 Use the following to answer the questions.Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
-Refer to Scenario 5.2. Colin decided to apply some of the things he had learned in his marketing research class to his business. The first thing he should do is to ___________ which will help him ______
Deferred Revenue
Income received by a company for goods or services yet to be delivered or performed; it is recorded as a liability on the balance sheet until the transaction is completed.
Accrued Revenue
Revenue that has been earned but not yet received or recorded at the end of an accounting period.
Adjusting
The process of making entries to update internal accounts for events that have transpired but are not yet recorded at the end of an accounting period.
Cash Basis
An accounting method where revenues are recognized when cash is received, and expenses are recorded when cash is paid out.
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