Suppose That Marketers at Sun Products Are Trying to Determine

question 173

Multiple Choice

Suppose that marketers at Sun Products are trying to determine whether the use of free samples of Snuggle fabric softener was the reason for a sales increase in a particular store. The type of research conducted to answer this question is

• A) exploratory.
• B) descriptive.
• C) experimental.
• D) informal.
• E) qualitative.

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Definitions:

Employers

Entities that hire individuals to perform services or tasks in exchange for compensation.

Pregnancy Discrimination Act

A federal law in the United States that prohibits discrimination on the basis of pregnancy, childbirth, or related medical conditions.

Title VII

Refers to Title VII of the Civil Rights Act of 1964, a federal law that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Pregnant Women

Female individuals in the state of carrying a developing fetus within their uterus.