The Objective of Sampling in Marketing Research Is to

question 139

Multiple Choice

The objective of sampling in marketing research is to

• A) obtain responses from as many people as possible.
• B) control independent variables that might influence research results.
• C) select representative units from a total population.
• D) ensure that measures in the study are reliable.
• E) provide data that can be used to test the hypotheses being investigated.

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Definitions:

Seeking

Seeking refers to the process of searching or looking for specific information, opportunities, or resources.

Projected Selling Price

An estimated price at which a product or property is expected to be sold in the future.

Projected Dividend Payment

An estimate of the amount of money that will be paid to shareholders in the form of dividends in the future.

Expected Return

The anticipated amount of return on an investment, calculated based on probabilities of various outcomes, including gains or losses.