Which of the Following Statements About Market Segment Profiles Is

question 183

Multiple Choice

Which of the following statements about market segment profiles is true?

• A) They can be used to calculate a lifetime value for each customer in a segment.
• B) They are used to describe differences among people in different market segments.
• C) They can only deal with demographic characteristics.
• D) They provide marketers with a cost estimate for serving potential customer groups.
• E) They cannot be used to describe similarities among potential customers.

---

Definitions:

Fatness

A colloquial term often used to describe excess body weight or adiposity, which can carry derogatory connotations.

Sexually Hyperactive

Characterized by excessive and often compulsive engagement in sexual activities or thoughts.

Homosexuals

Individuals who are attracted romantically or sexually to people of the same sex; a rephrasing from "Homosexuality" focusing on the individuals.

Racially Prejudiced

Holding prejudiced opinions or attitudes towards people based on their race, often leading to discrimination.