The Two Basic Types of Sampling That Marketing Researchers Use

question 93

Multiple Choice

The two basic types of sampling that marketing researchers use are

• A) random and nonrandom.
• B) probability and nonprobability.
• C) stratified and quota.
• D) even and odd.
• E) planned and spontaneous.

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Definitions:

Value Chain Analysis

Value Chain Analysis is a process of examining the development of competitive advantage, focusing on the chain of activities involved in designing, producing, marketing, delivering, and supporting a product or service.

Effective

Achieving the desired outcome or result with optimal use of resources and time.

Manageable

Capable of being controlled, handled, or dealt with effectively.

Value Chain

A model that describes the full range of activities needed to create a product or service, from initial conception to final use and beyond.