The Manager of MegaMarket Is Interested in Asking Consumers What

question 177

Multiple Choice

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

Self-Actualise

The process by which individuals realize their fullest potential, achieving personal growth and self-fulfillment.

Maslow's Hierarchy

A theory of human motivation that posits a hierarchy of psychological needs, from basic physiological needs to higher levels such as self-actualization.

Physiological Needs

Basic essential requirements for human survival, such as food, water, and shelter.

Safety and Security

Refer to measures and protocols implemented to protect individuals from harm or danger, ensuring physical wellbeing and protection against threats.