Katy Ramirez Is a Marketer for a Company That Produces

question 183

Multiple Choice

Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is Katy using?

• A)The Delphi technique
• B)Executive judgment
• C)Time series analysis
• D)Market tests
• E)Regression analysis

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Definitions:

Spreading Activation

A theory in cognitive science suggesting that thoughts and ideas in memory are connected; activation of one concept triggers nearby or related concepts.

Visuospatial Sketchpad

A rehearsal system that holds and analyzes visual and spatial information.

Phonological Loop

A component of working memory model that deals with auditory information, holding and rehearsing speech-based information.

Atkinson and Shiffrin Model

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes how information flows through three stages: sensory memory, short-term memory, and long-term memory.