The Main Focus of a Marketing Information System Is on

question 63

Multiple Choice

The main focus of a marketing information system is on

• A) the coordination of external information sources.
• B) classifying data into the proper information categories.
• C) data storage and retrieval.
• D) the accurate maintenance of inventory levels.
• E) gathering information on competitive activity.

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Definitions:

Account Balances

The total amount of money in an account, calculated as the sum of all credits minus the sum of all debits.

Interest-Bearing Note

A debt instrument that pays interest to the holder until it reaches its maturity date.

Journal Entries

Recording of financial transactions in a ledger, such that the total debits equals the total credits, reflecting all changes in accounts within a particular accounting period.

Fiscal Year-End

The fiscal year-end is the conclusion of a 12-month or 365-day period that a company uses for accounting purposes and preparing financial statements, which does not necessarily coincide with the calendar year.