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It Begins with the Establishment of Revision of an Organization's

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It begins with the establishment of revision of an organization's mission and goals. The strategic planning process begins with a detailed analysis of the organization's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.


Definitions:

Micro Power

Refers to the localized, often personal, forms of power and influence that operate at the micro-level within societies or institutions.

Macro-level

Pertaining to large-scale structures or processes, often encompassing the entirety of a society or a major component thereof.

Michel Foucault

A French philosopher and historian known for his critical studies of social institutions, including psychiatry, medicine, and the prison system.

Decentering

A conceptual process of shifting away from a Eurocentric or ethnocentric perspective to understand and appreciate diverse cultures, narratives, and histories from their own vantage points.

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