Behavior Scan, a Research Company, Provides Information on Household Demographics

question 40

Multiple Choice

Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is

• A) a marketing information system.
• B) a business software database.
• C) online information.
• D) U.S. Census data.
• E) single-source data.

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Definitions:

Volts

The unit of electric potential and electromotive force in the International System of Units, symbolized as V.

Amperes

The unit of electrical current in the International System of Units (SI); it is a measure of the amount of electric charge passing a point per unit time.

Selective Attention

The cognitive process of focusing on a particular object or task in the environment while ignoring other irrelevant information.

Cognitive Dissonance

The mental unease felt by a person who simultaneously holds multiple conflicting beliefs, ideas, or values.