Scenario 5

question 164

Multiple Choice

Scenario 5.2 Use the following to answer the questions.Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
-Refer to Scenario 5.2. Colin decided to apply some of the things he had learned in his marketing research class to his business. The first thing he should do is to ___________ which will help him ______

• A)develop a questionnaire; collect the necessary data.
• B)identify a sample frame; contact the appropriate respondents.
• C)define the problem to be researched; determine his data needs.
• D)conduct store exit interviews; give him an idea of the problem.
• E)collect secondary data; contact the appropriate respondents.

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Definitions:

Peremptory Challenge

In a jury trial, the right of the plaintiff and the defendant in jury selection to reject, without stating a reason, a certain number of potential jurors who appear to have an unfavorable bias.

Potential Juror

An individual who is part of a pool from which a jury will be selected, potentially serving in a trial to help reach a verdict.

Bias

A tendency to lean in a certain direction, often to the detriment of an open-minded perspective, usually influenced by preconceptions or personal experiences.

Forum Selection Clause

A contractual provision that designates the jurisdiction or the court where any disputes arising under the contract will be resolved.