Survey and Observation Are Considered Secondary Data Collection Techniques

question 70

True/False

Survey and observation are considered secondary data collection techniques.

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Definitions:

Service Marketing Strategy

Service marketing strategy involves creating a plan to effectively promote and sell intangible services as opposed to tangible products, focusing on elements such as service quality, customer experience, and relationship building.

Inseparability

A characteristic of services indicating that they are produced and consumed simultaneously, making the quality of the service dependent on the provider-customer interaction.

Radio Frequency Identification (RFID)

A technology used to automatically identify and track tags attached to objects, using electromagnetic fields.

Toll Booth

A checkpoint along a toll road, bridge, or tunnel where drivers pay a fee to use the roadway.