​Which One of the Following Statements About Marketing Information Technology

question 20

Multiple Choice

​Which one of the following statements about marketing information technology is true?

• A)Big data refers to financial data that includes large dollar amounts.
• B)Marketing information systems typically include databases.
• C)The internet is a good source for qualitative data but not quantitative data.
• D)Social media is one type of a decision support system.
• E)"Big Data" refers to the large numerical figures that can be stored in a database.

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Definitions:

Sustainable Growth Rate

The maximum rate at which a company can grow its sales, earnings, and dividends without increasing its leverage or equity.

Dividend Payout Ratio

The fraction of net earnings a firm pays out to its shareholders in dividends, indicating how much money a company returns to shareholders versus reinvesting.

Financial Statement

An official documentation detailing the fiscal transactions and status of a company, individual, or another entity.

Retention Ratio

The portion of net income that is retained by a corporation rather than distributed to its shareholders as dividends.