A Marketer That Targets Customers Based on Marital Status and the Presence

question 75

Multiple Choice

A marketer that targets customers based on marital status and the presence and age of children is using

• A) behavioristic segmentation.
• B) lifestyle variables.
• C) psychographic variables.
• D) family life cycle.
• E) phase of life segmentation.

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Definitions:

Racialization

The process by which societies construct races as real, different, and unequal in ways that matter to economic, political, and social life.

Native Americans

Indigenous peoples of the United States, including hundreds of tribal nations with their own distinct cultures, languages, and histories.

Power Relations

Describes the dynamics of power between different entities, groups, or individuals, including how power is held, exercised, and resisted.

Black Cyberfeminist Theory

A theoretical framework that combines elements of feminism, technology studies, and African American perspectives to address issues of race, gender, and technology.