A Market Segment Profile Deals Primarily with Demographic Characteristics

question 48

True/False

A market segment profile deals primarily with demographic characteristics.

---

Definitions:

Qualitative Forecasting

A method of prediction that relies on non-numeric information, such as expert opinion and market trends, to forecast future events.

Expert Opinions

Expert opinions refer to authoritative judgements or advice provided by individuals recognized for their specialized knowledge or skills within a particular field.

Zero-Based

A budgeting approach where every expense must be justified for each new period, starting from a "zero base."

Budgeting Approach

A method or strategy for allocating financial resources and planning future expenses to achieve financial objectives.